Selected Projects
My Design Philosophy
Simplicity is key
Great design removes the unnecessary and emphasizes the essential, focusing on content and functionality rather than decoration.
In my work, I strive to create interfaces that are intuitive and clear, where every element serves a purpose.
Data-driven design
I believe in making design decisions based on research, testing, and metrics rather than just aesthetics or personal preferences.
By analyzing user behavior and feedback, we can create products that truly meet user needs and business goals.
Design is a team sport
Great products are created through collaboration between designers, developers, product managers, and other stakeholders. I value open communication and cross-functional teamwork.
Efficiency matters
Design operations is about creating systems and processes that enable teams to work more efficiently. This includes standardizing workflows, creating reusable components, and automating repetitive tasks.
Always learning
The design field evolves rapidly, and I am committed to continuous learning and improvement. I stay updated with the latest trends, tools, and methodologies in design and technology.
Professional Background
Digital product designer with extensive experience in DesignOps and Product design, specializing in optimizing workflows and enhancing efficiency within design teams.
Key Skills
Technical Skills
Tools: Figma, Sketch, Zeplin, Abstract, Jira, Confluence, Notion
Methodologies: DesignOps, Design Thinking, Agile, SCRUM
UI/UX Design: Wireframing, Prototyping, Research, Visual Design
Branding & Marketing: Visual identity, Brand materials, Advertising design
Data Analysis: Interpreting metrics, data visualization, and optimizing digital experiences
Languages
Awards
Experience
Senior Product Designer / DesignOPS
Leadtech group
Oct. 2018 - Present
Barcelona
- Implemented and optimized DesignOps processes to enhance team collaboration and efficiency.
- Created and maintained the Design System, ensuring visual consistency and scalability.
- Designed digital experiences for different stages of the customer journey, focusing on iOS and Android apps.
- Reduced data load times by 15% and improved visual consistency by 25%.
- Developed dashboards and data visualizations, increasing stakeholder engagement by 20%.
- Applied quantitative and qualitative data analysis to measure and enhance user experience.
Senior UX Designer
Natevoo
Jun. 2018 - Oct. 2018
Barcelona - 5 mos
- Conceptualized and designed digital products focused on user experience.
- Applied UX research methodologies to validate solutions and improve usability.
Senior Product Designer
Wanup
Aug. 2016 - Jun. 2018
Barcelona - 1 yrs 11 mos
- Art direction for digital and offline projects.
- Designed user experiences for e-commerce and SaSS platform marketing materials.
- Managed a team of 4 designers to ensure brand identity alignment.
Senior Designer
PIMPAM Estudio
Mar. 2011 - Aug. 2016
Valencia - 5 yrs 6 mos
- Developed applications with Digital Publishing Suite and designed print publications.
- Notable clients: Adidas, Amnesia, Gandia Blasco, among others.
Testimonials
I've had the privilege of working with amazing clients and teams who have shared their feedback on our collaboration.
"Never afraid to speak her mind, Alfonso has been able to provide a unique perspective and a clarity of thought that I've found invaluable. But more importantly, he has demonstrated on multiple occasions a level of initiative that isn't common amongst her peers, organising and taking the lead in meetings with founders and CEOs of potential partner companies."
Adolfo Sánchez Olmo
Global Vice President IT Hospitality CoE at Radisson Hotel Group, Head of EMMA
"Alfonso perfectly fulfils the tasks assigned to him in the foreseen time. It pays special attention to the final details and provides productive solutions in the workflow."
Baptiste Pons
Freelance Product designer
Ready to work together?
Let's collaborate to improve your team's design operations and create exceptional product experiences.
Get in touchMy Design Process
A systematic approach to solving design challenges and creating exceptional user experiences.
Discovery
I begin by understanding the problem space through stakeholder interviews, user research, and competitive analysis to establish clear project goals and metrics for success.
Define
From research insights, I define user personas, journey maps, and information architecture to create a solid foundation for the design process.
Design
Through iterative wireframing and prototyping, I create visually appealing and functional interfaces that align with user needs and business objectives.
Test
I validate designs through usability testing and iteration, ensuring the final product delivers an optimal user experience before development handoff.
Let's Work Together
Have a project in mind or want to discuss a potential collaboration? I'd love to hear from you.